In the concluding case study presentation of the Business Data Strategy lecture on 07.02.2025, Master’s students from business & information systems showcased innovative case study projects on Gen AI-based products, including online retail recommenders, AI-empowered learning platforms, smart systems for reducing household waste, intelligent logistics, and streaming experiences. Their team presentations featured compelling data strategies, business models, and interactive mockups. We appreciate their creativity and dedication in exploring real-world applications of Generative AI and the ensuing thought-provoking discussions.